CONNEXT
Connext is an organization dedicated to supporting college students as they navigate grief and trauma during their time in school. The Connext campaign includes a comprehensive brand style guide, app design, print collateral, and a targeted social media campaign.
Branding
The Connext logo symbolizes the three ways a student can connect while navigating grief or trauma: with themselves, their community, or nature. Both the logo and the company name emphasize how students can take the next step toward healing through meaningful connection.
Mobile App
The Connext app is designed for a seamless user experience, allowing users to customize their settings and update them at any time. The app features a central hub for the three connection forms, enabling users to easily navigate to their preferred section. The information architecture established the app's organizational flow, utilizing nesting and tabs for smooth navigation. The low-fidelity wireframes helped outline the layout and user interactions, which guided the development of UI elements in the high-fidelity wireframes.
Print and Social Media
The campaign’s print collateral and social media ads were created to promote the app and showcase its key features. The print materials explain the different connection forms and how Connext supports students. For social media, the Connext account highlights the various forms of connection, shares essential statistics, app usage snippets, and provides insights into the importance of connection.
